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  • Michael Plate

    Michael Plate

    Google Switzerland GmbH

Programmatic Creation Best Practises

Creation drives more than 50% of the impact of a campaign. While programmatic accelerates, and is about to become the new standard for media buying in many markets in Europe, relatively little has happened in every day's business so far to leverage the huge potential of programmatic creation that comes with it.
The presentation will focus on best practises for programmatic creation and how to implement them. The audience will learn how to create and run dynamic campaigns in real time and apply sophisticated audience and funnel concepts to creativity.

Vita Michael Plate

Mike Plate is Head of Platforms - Agency Networks DACH / Google. In this role, Mike takes care of agency networks covering the DoubleClick platforms. He supports agencies and advertisers with transforming their media buying into a holistic data-driven, multi-channel and multi-device real-time approach in order to maximize media effectiveness, improve the efficiency of workflows and overall: increase the relevance of ads for the user.


Michael Plate

Google Switzerland GmbH

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