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04. – 05. Juni 2019 | 22. – 24. Oktober 2019
  • Daniel Reinert

    Daniel Reinert

    Enterprise Sales Manager

    Oracle Marketing Cloud

Data Driven Conversion Optimization

Insights into how modern marketing technology can increase conversion rates by creating real-time personalization on very targeted audiences who are in the market for a specific product – Use case of combining a Data Management Platform with a testing & optimization tool
The status quo in e-commerce shows that delivering generic, one-size-fits-all customer experiences is simply not working anymore: As consumers get bombarded with irrelevant marketing messages, their loyalty and retention rates fall, conversions are impacted and revenue is left on the table.

Modern marketing technology can help to overcome this trend and increase conversion rates again by creating real time personalization on very targeted audiences who are in market for a specific product. By using the example of combining a Data Management Platform with a testing & optimization tool, Oracle will demonstrate how easy modern marketers can aggregate all relevant data sources on one centralized platform and activate these data to deliver relevant content and drive higher engagement across websites, mobile sites and apps. The key is to turn anonymous user profiles into known, actionable audience profiles which then can be addressed with the right message, at the right time.

 

Daniel Reinert

Enterprise Sales Manager

Oracle Marketing Cloud

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