The industrialization of Marketing: building a high-performance content engine Cyrille Brisson, VP Marketing EMEA, Eaton

Cyrille Brisson

19.04.2018 15:15 - 16:00
Stage 1 / Halle 7

Eaton grew rapidly by acquisition in EMEA, and used the consolidation that followed to build a highly structured, fast-paced and data-driven marketing function. It complemented a customer-focused content marketing approach with a strong focus on Lean principles that radically improved performance.